To get an idea of what our target audience want and what they like to see in our promotional package we will carry out reserach which will involve us talking to them and finding out what they like to see, the things they expect and what they would change from existing horror movie promotion packages and . We will produce a pre production questionnaire, analyse the results in order to get feedback which will influence our practical pieces. Carrying out a focus group will give us a specific idea of what our main target audience will want and so this again will influence our final promotional package pieces.
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